Our recent work
At Mimosa we’re all about telling you the story of what is happening with your product, brand or customers.
Here are a handful of examples of the work that we’ve done recently and the stories that we’ve been able to bring to life for our clients…… please click on More to read the example
Combined Qualitative & Quantitative Research: Brand Understanding & Positioning: ‘Excite me and persuade me to believe!’
The brief
A major DIY product manufacturer wanted to get under the skin of what consumers thought of a product that has been on the market for some time but which was not doing as well as hoped. More
Qualitative research: Range Development/Product Innovation: ‘Let them eat cake!’
The brief
A major high street café chain was looking to expand the range of cakes that they tempted their customers with. More
Qualitative Research: Consumer Profiling: ‘Katie, Kate or Kathryn?’
The brief
A leading household product manufacturer wanted to get a clear picture of exactly what their target consumer for a new soap product ‘looked like’. More
