Qual-Quant Thinking
Mimosa and Future Thinking (formerly The Oxford Research Agency) take great pride in working together on combined qual-quant project briefs to provide clients with the unique benefit of truly joined up qual-quant thinking.
Sharing the same corporate values of always conducting vibrant, fresh-thinking and passionate research and also having the benefit of working together within the same offices, the two teams work effortlessly together to provide clients with the total research picture that needs no detective work from the client to piece together: detailed and insightful findings that answer the brief fully and clearly both from a rational (quantitative) and an emotional (qualitative) standpoint.
Our joined up thinking spans the whole project:
Sharing the same corporate values of always conducting vibrant, fresh-thinking and passionate research and also having the benefit of working together within the same offices, the two teams work effortlessly together to provide clients with the total research picture that needs no detective work from the client to piece together: detailed and insightful findings that answer the brief fully and clearly both from a rational (quantitative) and an emotional (qualitative) standpoint.
Our joined up thinking spans the whole project:
- Looking at the brief overall as one single brief: - what is the perfect mix of qual and quant research necessary to fully answer the research need?
- Demonstrating clearly within the proposal how the qual and quant will interleave seamlessly
- Learning throughout the project, so that the qual informs the quant or vice versa and new hypotheses/ideas can be tested
- Conducting the analysis and reporting together as a team so that the qual-quant findings clearly support and build on each other to provide the full picture
