Our Techniques
Mimosa offers a full range of methodologies which we will always tailor to our individual clients needs.
Whatever the methodology our focus is always on getting close to the consumer to fully explore the project objectives so that we can tell our clients the full story of what their customers are experiencing...
Our toolkit of techniques include:
- Group discussions or workshops
- Depth interviews (individuals, pairs or triads)
- Concept evaluation
- Product Testing / placement
- Pack and Design development
- Positioning development sessions
- Immersion days
- Consultation sessions
- Vox pops and montages
- Observational techniques
- Online Qual
- Web usability testing
- Shopper experience techniques
This is just a taste of what we offer though, so please do get in touch to talk over the needs of your project...
Mimosa: Reacting to the individual needs of projects and clients…
